Marketing & Digital Marketing (Маркетинг и дигитален маркетинг, зимен семестър 2024/2025)

The course offers an in-depth exploration of marketing fundamentals, emphasizing the evolving role of modern marketers in today’s dynamic landscape. It focuses on critical areas such as digital marketing strategies, market segmentation, consumer insights, and corporate social responsibility. Through real-world case studies, students will engage with practical applications of marketing concepts, gaining the skills needed to navigate and succeed in a fast-changing business environment.